Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail.” This is true, especially if you are trying to put your brand out on the wild internet. The goal of your brand is twofold. First, it helps distinguish your company, or products, from competitors. Second, your brand creates an impression on potential clients. Your brand is not just your logo. It’s the sum experience of every touchpoint your customer has with your products or services.
Your website is only one factor in building your media brand on the Internet but you have to clearly identify your site’s role in the big picture. Do you want your site to serve as an extension of your traditional media outlet, like an online catalog as a backup for your in-person sales efforts, to stand on its own as a source of revenue or perhaps just another way to get your company’s name out there regardless of the income potential?
You see, you can build a Real Estate website and promote it anytime. But how does your website fit into your company’s media brand strategy? If you don’t know, you’ll find it more difficult to have a successful website and your site could actually hurt you. Most brands fail because their web design has not allowed the consumer to distinguish them from their competitors.
Here are some tips to get you started on building a brand strategy for your Real Estate website